Thursday, March 16, 2017

#geek - #League of Legends Animated - Minions

League of Legends Animated - Minions
https://www.youtube.com/watch?v=p-vkz2mQsNo

Submitted March 16, 2017 at 08:22PM by paixomaik
via reddit http://ift.tt/2mVe7Ju

#geek - #Let's say you have $20K and you can spend it on getting to the market the software of your dream

Let's say you have $20K and you can spend it on getting to the market the software of your dream

Let's say you have $20K and you can spend it on getting to the market the software of your dream.

My question is - would you spend the entire budget on product development and later rely on the word of mouth (because your product is awesome), or you would split up the budget between development and promotion?

I personally wouldn't rely on the word of mouth.

1. Even if you have a good SaaS product, you can't scale the word of mouth channel.

Even when it works well, word of mouth doesn't last forever. Companies hire marketers and develop marketing strategies because this becomes necessary for further growth and development when the initial burst from word of mouth dwindles.

2. Your company will not be able to grow steadily without a clear marketing strategy.

Let's take Groove as an example. The company received traffic when they got news coverage, but it came in small and uneven amounts. When the company decided to start blogging, activity on their website grew from 100 people per day to more than 1,000.

3. An awesome product is not enough to draw investors' attention.

Investors won't lend money to a company that relies only on word of mouth. If you want to draw their attention, you must have a clear marketing strategy.

4. It is more expensive to build a company just with a great product, than with a great product AND marketing.

Development and support of your product requires a lot of money, but a proper marketing strategy can help you find the best way of distributing your product from the very beginning.

5. Marketing matters for the most successful companies

Think of Salesforce. This enterprise spends about half of its budget on marketing. Even more interesting is the fact that, despite these already large figures, its annual marketing expenses are actually rising each year.

That's just my opinion. What do you think?

P.S. Arguments and facts are taken from http://ift.tt/2nvZlqY

Submitted March 16, 2017 at 02:40PM by NonMathGirl
via reddit http://ift.tt/2m6Ydgs

Neek | the nerd and geek blog

Thursday, March 16, 2017

#geek - #League of Legends Animated - Minions

#geek - #Let's say you have $20K and you can spend it on getting to the market the software of your dream

1. Even if you have a good SaaS product, you can't scale the word of mouth channel.

2. Your company will not be able to grow steadily without a clear marketing strategy.

3. An awesome product is not enough to draw investors' attention.

4. It is more expensive to build a company just with a great product, than with a great product AND marketing.

5. Marketing matters for the most successful companies

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